Ferrari: Saudi Arabia has become a key driver of our growth in the Middle East
- Saudi Arabia is a key growth driver for Ferrari in the Middle East due to a growing population of high-net-worth individuals and increasing interest in luxury sports cars.
- Ferrari remains committed to limited production to preserve brand exclusivity while addressing rising demand in the region.
- The new showroom in Riyadh reflects Saudi Arabia's strategic importance in Ferrari's regional plans, attracting both existing and first-time customers.
